"Being an artist and pursuing my Master’s degree in Plastic Arts has given me a great insight on the challenges that artists face upon graduating. There has always been a great difficulty in knowing how to approach a gallery, to market and eventually sell an artwork. Having had the chance of working in the finest galleries of Beirut, I have decided to sum up all my experience and knowledge in this field and to contribute back to my fellow artists and showcase something exotic to the collectors.
Due to the ever-growing emphases of online marketing and digital platforms in promoting not only products but even ideas, the art scene, like all other markets, has shifted in a remarkable way from actual galleries and spaces into numeric and digital forms. Thus, I have decided to create a virtual platform called “Arneli Art Gallery”, which is a tribute to my family name, to help and support emerging artists and fresh graduates and give them the chance to be explored by art collectors and art institutions, from all over the Globe.
The young generation of Lebanese and Middle Eastern artists is full of talent and intellect. But unfortunately, not a lot of light is shed on them. New talents are always hesitantly embraced and invested in. Through my platform this is exactly what I aim to do. To give a chance and create an opportunity to those who have decided to dedicate their lives for Art and need this first, yet full step."
Thus with your support, i would be able to turn the life of 15 artists around through implementing creative and targeted marketing strategies and make the Lebanese Art Scene fly higher than ever!
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